Lorenz Books
Publications for Spring 2005
March 7 2005
Thanks as ever for your fantastic support in the past year, which produced our company's most successful trading result to date. And a warm welcome to our list for the first half of 2005.
Please use the links to the left to browse through the list category by category.
This season's highlights include:
AQUAMARINE
To be published in the prestigious Aquamarine range is Korean Cooking, a fabulous yet accessible guide to one of the hidden jewels of world cuisine. There are also paperback editions of the best-selling Barbecuing & Grilling by the innovative cook Linda Tubby and Water Effects in the Garden by Gilly Love, both of which were highly commended on first publication in hardback.
COOKING
Among the big books of the season are new category bibles on popular subjects and cuisines. The Irish Heritage Cookbook , The Food & Cooking of Greece, and The Food & Cooking of Africa & the Middle East are all show-stopping regional cookbooks, combining history with a guide to ingredients and fabulous recipes. There are also healthy twists on favourite cuisines, with volumes on low-fat Chinese and low-fat Mediterranean eating. There are cookery subjects every kitchen shelf needs and every family will love: here are brand-new bumper books of soups, salmon cooking, main course dishes, meat and poultry cooking, and desserts. Each is produced to the exceptionally high Lorenz standard over 150 step-by-step recipes; over 250 pages; and more than 600 colour pictures.
On an even more impressive scale are two new 500-page books, one on simple food with 400 four-ingredient recipes, and one an illustrated step-by-step reference to every kind of cocktail and mixed drinks. There is also the irresistible handbook-sized edition of Vegetarian Cooking
We also have stunning new titles on citrus cooking, ice-cream machines, cookies, chocolate, German and Hungarian food, Polish and Russian cooking, and more confirming Lorenz's position as the leading producer of cookbooks today.
GARDENING
This season sees the publication of Richard Bird's impressive new illustrated practical encyclopedia on Pruning, Training & Topiary. Lorenz has won the Guild of Garden Writers' award for practical books twice in the past three years, and is proud to record the victory of Christine and Michael Lavelle for Organic Gardening in 2003. Richard's book follows in this series of Lorenz gardening classics, with over 1200 specially commissioned colour photographs and artworks. In addition, the list presents two fantastic 500-plus page compendiums on container gardening, and designing and decorating your garden and outside space.
NEW AGE & HEALTH
This season we publish comprehensive larger volumes offering everything you need to know about the popular subject areas of yoga, sex, massage and aromatherapy, and natural beauty. Each title is packed with step-by-step colour sequences and all of them have over 1000 photographs providing inspiration, practical teaching and failsafe guidance.
REFERENCE & PASTIMES
This season offers a particularly impressive range of quality family reference, all with an unsurpassed level of design and visual content. You will find instant bookshelf classics such as The Illustrated Encyclopedia of Signs & Symbols, The Encyclopedia of Rocks & Minerals, a fascinating history of ancient Rome, and a fantastic guide
to the trees of America, which identifies the incredible variety of trees to be found in both the northern and southern continents. A new book on stamp collecting is the most comprehensive world guide in colour yet published, and no home should be without our complete practical step-by-step guide to first aid and family health. Finally, a unique book Extreme Survival provides step-by-step visual guidance to dealing with all kinds of situations and conditions, from harsh terrains to terrorist alerts and being taken hostage.
CRAFTS & CHILDREN'S BOOKS
Across these categories Lorenz is defined not by a single title but by the extraordinary range of exciting subjects. This spring these include everything from stencilling your home, decorative
projects to transform your interiors, and DIY and home improvement, to practical pottery, jewellery making and
papercrafts. The Children's category includes fabulous visual encyclopedias on wild animals and general history, perfect for home and school use.
All these and over 50 more frontlist books have been brought together by our hardworking in-house creative team over
30 editors, managers, designers and picture researchers collectively making the most beautiful and informative illustrated books available. Our books are justifiably considered to be among the best you can buy. They are developed step-by-step, and painstakingly checked and rechecked at every stage. The authors are experts in their respective fields, and there is a whole battalion of consultants and specialist contributors going through the work in fine detail. No restrictions are placed
on the number of photographs and illustrations, and production values are of key importance. The highly talented photographers, stylists, home economists and designers are among the finest in the industry. Yet our price-points, of course, continue to offer incredible value to the buyer.
We wish you great sales and great success with these highly competitive and very commercial books. Addresses and contact details for our global sales teams are included right here please contact them, or me personally, or Paul Anness on panness@anness.com if you have ideas, suggestions, questions or if there is anything at all we can do to help you.
Joanna Lorenz
Publisher